About SixthSense

Produced by YouGov, SixthSense is a new concept in comprehensive market intelligence, providing reports that are bursting with original consumer data and analysis. These market reports are delivered through a sophisticated online platform that updates as soon as consumer behaviour, consumer opinions or consumer attitudes change in a market. YouGov reports are designed to enable businesses to make the best possible decisions, quickly.

YouGov collects bespoke data through a proprietary panel of over 300,000 UK consumers, allowing us to pack our reports with typically ten times the amount of original research than found in other market intelligence reports. Highly qualified expert analysts use this data to deliver insight, comment, opinion and advice on the latest market trends and conditions.

Our intelligence reports are not just updated once per year. If something changes in the market, SixthSense clients will be the first to know as the YouGov research methodology enables us to respond with new consumer insight and market analysis immediately, and the SixthSense online platform ensures this new information is delivered instantly to keep business intelligence, consumer insight, market insight and innovation teams on the front foot.

About YouGov

YouGov is a full service international market research agency. With a methodology that is of demonstrable superiority in terms of accuracy, frankness and depth of response, YouGov has been acclaimed as the UK's most quoted market research agency.

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YouGov in the news | 02 September 2010