About YouGov SixthSense

SixthSense is a new concept in comprehensive market intelligence, providing reports that are packed with original consumer data and analysis, delivered through an online platform that updates as soon as things change in your market. This is designed to enable your business to make the best possible decisions, quickly.

We collect our own bespoke data through YouGov's proprietary panel allowing us to pack our reports with ten times the amount of original consumer research found in other market reports. Highly qualified analysts use this data to deliver insight, comment, opinion and advice on the latest market trends and conditions.

The SixthSense team is led by Steve Harmston who has 15 years of experience in research and has previously held senior management roles in global research and commercial leadership. Steve is joined by James McCoy, who previously spent 14 years at Mintel International, heading up the company's flagship Market Intelligence journal where he produced 120 annual reports on UK FMCG markets.

Reasons to choose a SixthSense market intelligence report:

  • Our reports draw from 30 consumer questions on average.
  • We produce 'deep dive' reports that analyse specific issues in great depth, including niche markets and client lead reports.
  • On average, each of our expert analysts draws on over 15 years industry experience.
  • Our reports are easy to navigate and include downloadable charts and text that can be added directly to presentations and reports.

You can view a full list of reports online, or alternatively you can contact our team to discuss your needs.

About YouGov

YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products and market intelligence reports. Visit our website to see a full range of our services.