Credit Cards
This report looks at the current state of the credit card
market. Today, over 37 million adults own a credit card, and for
many adults, using their cards is an essential element of everyday
shopping and spending. However, like all credit markets, the card
market has been hit by the fallout from the credit crunch and the
economic recession, with consumers more reluctant to take on debt
than in the past and with card providers becoming more stringent in
their credit policies. This report addresses these issues and
considers how consumers view and use their cards and how they
perceive the provider of their cards.
Around 30 questions were asked in total, covering the
following topics:
- What credit products consumers own
- Why consumer borrow money
- Dependency on loan products
- Information sources used when looking for credit
- Number of cards owned
- Amount owed on credit cards
- Frequency of card usage
- Which providers are used
- The terms and phrases associated the card provider
- Factors that determine which card is taken
- Payment of card bills
- Knowledge of card features and benefits
- Frequency of searching for a new card
- Tendency to incur card fees and charges
To download a table of contents for this report, click
here.
To buy the Credit Cards report, click here.