Recent consumer trends have brought about a debitization of
credit card use with reprecussions for industry leaders and the
Increasingly, consumers - with a greater emphasis placed on
affluent consumer groups - view credit cards not as the arm of a
necessary credit function, making possible the circumvention of
income shortfalls, but rather as a convenient 'cashless'
The contours of this consumer vanguard are outlined with
analysis also given to the 'debtor' consumer role, pinpointing
where and how the continuation of traditional card use occurs (i.e.
where an income shortfall has occasioned card use, together with
holdover debt and the accumulation of interest).
The 'charger'/'debtor' dichotomy is a touchpoint for other areas
of analysis featured in the report: attitudes to fears and charges;
market size and trends; consumer-client communication; and
cardholder policy knowledge.
Around 30 questions were asked in total, covering the
- What credit products consumers own
- Why consumer borrow money
- Dependency on loan products
- Information sources used when looking for credit
- Number of cards owned
- Amount owed on credit cards
- Frequency of card usage
- Which providers are used
- The terms and phrases associated the card provider
- Factors that determine which card is taken
- Payment of card bills
- Knowledge of card features and benefits
- Frequency of searching for a new card
- Tendency to incur card fees and charges
To download a table of contents for this report, click