Current Accounts 2011
This report provides in depth coverage of the key factors that
define the current account market. The report considers issues such
as consumer strategies in setting up current accounts, and the
factors which influence their perception of a current account,
which influence the way and frequency with which they interact with
this market.
5 main areas of current account activity covered, including:
- Current ownership and account numbers (including packaged and
other accounts)
- Account dynamics (including new account opening activity)
- Bank charges and treatment of customers by banks
- Provider market shares
- Provider brand perceptions
- The potential for new market entrants
Around 30 questions were asked in total, covering the following
topics:
- Accounts owned in own name or joint name
- Attitudes to packaged accounts
- Bank charges and switching accounts
- Information sources used when opening new accounts
- Factors determining opening of new accounts or switching
accounts
- Providers used and perceptions of the provider of the main
account used
- Attitudes to new market entrants
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click here.
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