This report looks at the major issues currently affecting the home insurance market. Based on our exclusive consumer research, we examine ownership levels, perceptions of home insurance, the tendency to search for new deals, sales channels, drivers of purchasing and spending on home cover.

Over 20 questions were asked in total, covering the following topics:

  • Policies currently owned and policies recently cancelled
  • Perceptions of home insurance policies
  • Claim events suffered and claims made
  • The amount paid each month to insure the home
  • How long ago current owners took out their most recent home insurance policy
  • Types of building/contents cover owned
  • Actions taken to reduce the cost of home insurance cover
  • How often policyholders search for a better home insurance deal
  • How active policyholders are in searching for a better deal
  • Source of information policyholders consider best for finding home insurance deals
  • Factors that drive the choice of policy
  • How well policyholders understand the home insurance policy they currently own
  • Companies used to insure the structure and contents of homes
  • Whether policyholders are considering switching insurer in the next 12 months
  • Where the most recent home insurance policy was acquired from.

To download a table of contents for this report, click here.