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SixthSense™

Insurance and Risk
£2500

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • Most people are loss averse
    • Domain-specific risk
    • Two aspects of loss aversion
    • The four insurance typologies
    • A cost benefit analysis
    • Value for money and cover
    • How personality impacts on loss aversion
    • How past experience impacts on loss aversion
    • Loss aversion and product buying
  • Consumer BackgroundToggle
    • Covering the known unknowns
    • Can adults estimate the likelihood of a known unknown?
    • Prospect theory and risk aversion
  • Insurance Risk in ContextToggle
    • Perceived risk and risk preference
    • Do adults like risky activity?
    • One third of consumers avoid risk
    • Risks taken influence attitudes to insurance
  • How Risks Are PerceivedToggle
    • Consumers like their comfort zone
    • Risk perceptions determine risky actions
    • Are there benefits of taking risks?
    • Risk taking, benefits and perceptions
  • Risk Aversion in the Insurance DomainToggle
    • One in four are loss averse
    • Insurance covers lifestyle risks
    • Risk taking, risk benefits and risk perceptions in the insurance field
    • Insurance risk and mental accounting
  • Judging Value for MoneyToggle
    • Anchoring your judgments
    • Looking for similarities
    • The value added is policy specific
    • The psychological premium
    • Value for money linked with loss aversion
  • What Level of Cover to Take?Toggle
    • The pseudo-certainty effect
    • The desired level of cover
    • Desired cover levels move with value for money
    • But there are diminishing returns
    • Premiums follow value for money and cover
  • Insurance Risk and Personality Toggle
    • Personality assessment
    • Insurance risk and broad personality traits
    • Detailed personality types
  • Insurance Risk and Experience Toggle
    • Impact of experience
    • Experience impacts on insurance holders…
    • And the number of incidents influences loss aversion
    • Insurance events seen as independent…
    • But does claiming reduce loss aversion?
  • Insurance Risk and Product PurchasingToggle
    • It’s the premiums, stupid
    • Loss averse are more demanding…
    • Because their choices are more complex
    • Is a little knowledge a dangerous thing?
  • AppendixToggle
    • Extra Analysis Tables
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • Report PDF
    • Updates
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LATEST RESEARCH | 18 May 2013
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