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SixthSense™

Mortgages 2012
£2500

Content
  • Introduction and ScopeToggle
    • Report coverage
    • Definitions
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • Market improves but only slightly…
    • ...as the popularity of mortgages declines...
    • ...and the future outlook is for a modest recovery
    • The mortgage lifecycle
    • Payment shock
    • Switching and buying process: The Prompt
    • Switching and buying process: awareness/advice
    • Switching/buying process: choose/buy
    • Switching/buying process: execute
    • Account access and management
    • Mortgage risk
    • Providers
  • Mortgage OwnershipToggle
    • Mortgages going out of fashion?
    • Demise of interest-only mortgages
  • The Mortgage Circle of LifeToggle
    • The lifecycle pattern
    • 12 types of consumer
    • One in three undertake mortgage action
    • Three recent strategies
    • Two sets of mortgage owners
    • Mortgage timeline – all mortgage holders
    • Mortgage timeline – current activity
  • Payment ShockToggle
    • Fixed rate deals dominate the marketplace
    • But SVR deals dominate outstanding deals
    • As mortgage holders search for better deals
    • Most fixed rate deals are short term
  • Switching and Buying Process: The PromptToggle
    • Three main motivations for taking out a mortgage
    • Lifestyle and financial changes drive mortgage actions
    • Seven motivators
    • A graphic view
  • Switching and Buying Process: Awareness/AdviceToggle
    • Very infrequent cycle of searching
    • Because there is no point in looking
    • The Captives and the Optimisers
    • Two approaches to increased product searching
    • Short-term remortgage deals
    • Internet dominates the information space
    • Internet facilitates searching
    • Six channels for information dissemination
  • Switching/Buying Process: Choose/BuyToggle
    • Money and service drive sales
  • Switching/Buying Process: ExecuteToggle
    • Brokers losing share of the market...
    • ...as the direct advised route grows in importance
    • Half of deals were arranged directly
    • Have sales leaked from intermediaries?
    • Remortgaging more likely to go direct
    • Tracker rates show greatest channel variation
    • Information sources used to help determine sales channels
    • Optimisers tend to go direct
  • Account Access and ManagementToggle
    • One in four make contact with their provider
    • Those on SVR deals keep providers at arm’s length
    • Products searching prompts contact
    • Telephone and branch still dominate the routine space
    • More potential for technology
  • Mortgage RiskToggle
    • Negative equity not an issue
    • The danger lies in the early years of mortgage ownership
    • Enough money to cover repayments
  • Mortgage ProvidersToggle
    • Providers continue to run a tight ship...
    • ...but also increase the number of products on the market
    • As higher LTVs begin to appear
    • Number of mortgage products set to rise
    • Market shares: little change at the top
    • Halifax reclaims brand leadership
    • Lloyds lends the most
    • Santander leads interest-only segment
    • Halifax leader of SVR and fixed rate deals
    • Customer perceptions
    • The three dimensions of customer satisfaction
  • Market Size and ForecastsToggle
    • Mortgage approvals rise but remain well down on historical levels
    • Remortgaging up but purchase continues to dominate
    • £1.25 trillion owed on mortgages
    • Forecast: Market conditions remain difficult
    • MMR and consumer information
  • AppendixToggle
    • Extra Tables
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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