The YouGov SixthSense Motor Protection report is a comprehensive
overview of consumer trends surrounding car insurance and breakdown
cover.
Within the report, consumer groups are identified through key
behavioural criteria. These groups range from the cover-conscious
'protector' to the ubiquitous 'forced insurer'. Taking consumer
types as a starting point, YouGov Motor Protection provides
in-depth analysis on industry topics and pin-points niche market
opportunities.
Report areas include:
- Car ownership
- Perceptions of breakdown and insurance cover
- Insurance and breakdown cover owned
- Monthly expenditure on insurance/breakdown cover
- Cover versus premium preferences
- Features included in current policy
- Finding new deals
- New policy information sources
- Factors that instigate change of policy
- Knowledge of policy owned
- Car insurance/breakdown cover providers
- Loyalty and switching providers
- Insurance claims and use of breakdown services
To download a table of contents for this report, click
here.