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SixthSense™

Motor Protection
£2500

Content
  • Introduction & ScopeToggle
    • Definitions
    • Methodology
    • Abbreviations
  • Report Summary
  • What Needs to be Protected?Toggle
    • 26 million cars in private hands
    • Adults own 1.2 cars each
    • Great potential for multi-car policies…
    • …and for policies aimed at the retired
    • Those on higher incomes more open to multi-car offers
    • Gender ruling hits female insurers
  • Perceptions of ProtectionToggle
    • Car insurance essential but does not offer peace of mind
    • Are you willingly insured or forced to be insured?
    • Breakdown cover – the fourth emergency service?
    • The spectrum of protection
    • Age and working status a prime influence on the desire for protection
  • Current Level of Insurance CoverToggle
    • Nine out of ten have comprehensive cover
    • Comprehensive cover for those wanting maximum protection
    • Uninsured drivers
    • Over half of car insurance holders have legal cover
    • Protectors protect more thoroughly
    • Multi-car owners opt for higher cover
    • Niche insurance remains... niche
    • Three types of insurance owner
    • Mature Comps less willing to trade cover for lower premiums
  • Current Level of Breakdown CoverToggle
    • One in three owners have breakdown cover but not everyone buys it
    • Is older wiser?
    • Breakdown cover mainly at the roadside
    • Protectors look for that extra bit of cover
    • Affluent men go for value added
    • Is cover for people or cars?
    • Protectors protect themselves
    • Services come automatically
    • Consumers buy the best but are given the second best
  • Spending on Motor Protection: InsuranceToggle
    • Average spend £570 per car owner
    • Car owners with third party cover pay more than those with comprehensive cover
    • Young men hit hard
    • Discount to be had for no-claims bonus
    • Protectors pay the least
    • Premium inflation
    • But has inflation reached a peak?
    • Shopping around and using comparison sites saves money
    • Rising premiums is changing the way consumers shop
  • Spending on Motor Protection: Breakdown CoverToggle
    • Average spend of £93 but many do not pay directly
  • The Drivers of Motor Insurance PurchasesToggle
    • A purchase based on price
    • Six dimensions of choice
    • A graphic view of buy factors
    • Can car owners make informed decisions?
    • Using comparison for information does not change behaviour
  • Drivers of Breakdown Cover PurchasesToggle
    • Branding a strong driver
    • A graphic view of buy factors
    • Can car owners make informed decisions?
    • Online the main source of information
  • Searching for the Best Deal: Car InsuranceToggle
    • An annual cycle of searching
    • Four types of search behaviour
  • Searching for the Best Deal: Breakdown CoverToggle
    • Breakdown cover less actively searched for compared with insurance
  • Insurer Loyalty and Churn: InsuranceToggle
    • Consumers stay loyal for around 19 months
    • Seek and you shall find
    • To jump ship or to haggle, that is the question
    • Almost 60% thinking of switching
  • Insurer Loyalty and Churn: Breakdown Cover Toggle
    • One in three thinking of switching breakdown cover provider
    • Switching cover provider, insurer or bank account provider?
    • It’s all about the money
  • The Claims ExperienceToggle
    • Motor insurance
    • Breakdown cover
  • Market SharesToggle
    • Admiral the biggest car insurance brand
    • RBSI the biggest underwriter group by customer numbers
    • RBSI the biggest underwriter by premiums
    • Breakdown cover: the big three dominate
  • Market Size and ForecastsToggle
    • Car insurance premiums exceed £10 billion
    • Breakdown market worth £1.2 billon
    • Forecasts to 2015
  • AppendixToggle
    • Demographic breakdowns
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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Current Level of Breakdown Cover
 
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