Packaged Bank Accounts
This report provides comprehensive analysis of the packaged bank
accounts market. The multitude of benefits bundled into accounts as
standard, as well as the benefits available through external
partners, distinguish packaged accounts from regular current
accounts. As such, the take up rate and use of packaged accounts is
governed largely by consumer views of benefits on offer, as well as
consumer knowledge and awareness of account add-ons.
In this report the packaged bank account consumer base undergoes
segmentation in order to distinguish user groups centred about key
attitudinal trends. Cluster grouping and traditional demographic
and social breakdowns allow for an extensive analysis of packaged
benefits used; use of ancillary benefits provided through third
parties; knowledge of account features; and reasons for
cancelling.
Over 20 questions were asked in total, covering the following
topics:
- How many packaged current accounts are owned
- How much consumers pay each month for the accounts
- What benefits are bundled into the account
- What bundled benefits are used
- How much consumers think the benefits of their main packaged
account are worth to them over the course of a year
- How well consumers understand and know about the features of
their packaged account
- How consumers judge the value for money they get from their
main packaged current account
- How often consumers search for a better packaged current
account deal
- What source of information consumers always or normally use for
finding packaged current bank accounts deals
- The provider from which consumers obtained their account
- If consumers have changed the provider of their packaged bank
account within the past two years
- If consumers are considering switching account provider
- Attitudes towards the benefits bundled into their packaged
accounts.
To download a table of contents for this report, click here.
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