This report provides comprehensive analysis of the packaged bank
accounts market. The multitude of benefits bundled into accounts as
standard, as well as the benefits available through external
partners, distinguish packaged accounts from regular current
accounts. As such, the take up rate and use of packaged accounts is
governed largely by consumer views of benefits on offer, as well as
consumer knowledge and awareness of account add-ons.
In this report the packaged bank account consumer base undergoes
segmentation in order to distinguish user groups centred about key
attitudinal trends. Cluster grouping and traditional demographic
and social breakdowns allow for an extensive analysis of packaged
benefits used; use of ancillary benefits provided through third
parties; knowledge of account features; and reasons for
To download a table of contents for this report, click here.