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SixthSense™

Packaged Bank Accounts
£2500

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Definitions
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • Market worth £1.4bn
    • An uncertain future
    • A cost benefit analysis
    • Winners or losers
    • Drivers of value
    • Four satisfaction groups
    • Knowledge improves product choice
    • A quarter of accounts holders should cancel their packaged accounts
    • Companies and products
  • Account OwnershipToggle
    • Just over one account per person
    • Almost 10 million accounts
    • Prestige account for a prestige clientele
  • Costs versus BenefitsToggle
    • Costs
    • Benefits
    • But not everyone comes out on top
    • Are women subsidising men?
    • What consumers get for their money
    • Never mind the quality
    • Perceptions of value for money determined by perceived financial gain
    • Inertia and discounted value prevent cancellation
    • Providers need to be wary of the PPI trap
  • Do the Bundled Benefits Justify the Cost?Toggle
    • Six in ten use the benefits
    • Travel insurance the benefit most widely used
    • But most account users use only two product/services per year
    • A true net gain figure
    • If packaged accounts are so good, why do accountholders shop elsewhere?
    • The four benefit groups
    • Convenient but not necessarily better
  • Do Accountholders Know What They Are Buying?Toggle
    • Remember packaged accounts are still bank accounts
    • A bit of forethought pays dividends
    • Accountholders only have partial information
    • Only around half can remember what they have bought
    • A little knowledge is a safe thing
    • Will the situation get worse over time?
  • Account and Provider SwitchingToggle
    • Accountholders stick rather than twist
    • And most intend to stick in the future
    • Less than one in five actively search for new deals
    • What deal you have influences searching
    • Lack of choice limits getting the best deal
    • Greater knowledge leads to better choices
    • Most knowledge is acquired online
    • What are the Minimisers thinking?
  • Company Profiles & BrandsToggle
    • Market shares
    • Lloyds Banking Group
    • Royal Bank of Scotland Group
    • Barclays
    • HSBC
    • Santander
    • Two types of account
    • Graphic picture of accounts
  • Market Size
  • The FutureToggle
    • An uncertain future?
    • Will all accounts become packaged?
  • Appendix
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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LATEST RESEARCH | 18 May 2013
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