Pet Insurance
This report looks at the penetration of pet insurance among pet
owners and also considers the factors driving purchasing and pet
insurance behaviours. It also puts this into the context of pet
ownership in general and the attitudes of consumers to pets.
Pets are a great source of companionship and comfort to
individuals. Many studies have shown that pet owners consider their
pets as one of the family and may even put the care of their pets
ahead of care for themselves or their family. In these
circumstances, it is understandable why pet owners have insurance
for the care and protection of their pets, but possibly of more
relevance is why less than half of pets likes dogs and cats are
covered by insurance. One possible explanation is cost, with the
costs of veterinary bills playing a key role in driving up
insurance premiums and the current economic difficulties facing the
UK will also have played a key role in limiting the ownership of
insurance in recent years.
To download a table of contents for this report, click here.