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SixthSense™

Savings and Investments
£2500

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
  • Report SummaryToggle
    • Market size and trends
    • Loss aversion
    • Two types of investors
    • Risk perceptions
    • Attitudes to loss determine returns as well as financial goals
    • Risk clusters
    • Gender, age and wealth impact on portfolio sophistication
    • Asset portfolios
    • Most investors experience capital losses
    • Buying and information sources
  • Attitudes to Risk and ReturnsToggle
    • People don’t judge the future tell…
    • …so fall back on heuristics…
    • Prospect theory and risk aversion
    • Loss averse clusters
    • The Pseudocertainty effect
    • Behavioural life cycles
  • Perceived Risk and Risk PreferenceToggle
    • Risk perceptions and preferences
    • Domain specific perceived risk
    • Loss averse judge risk as more controllable for liquid assets
    • Risk perception clusters
    • Eight investor groups
    • Investing and investor groups
    • Capital safe assets dominate
    • Consumer want instant access
    • Attitudes to loss and risk impact on ownership
    • Holding of asset classes
    • Just over two assets per portfolio
    • Attitudes to risk and losses shape the investment portfolio
  • Investment PortfolioToggle
    • Average wealth
    • Portfolio adjustment jump points
    • Adults are saving more and have looked for safety
    • Those with sophisticated portfolios adjust the most
    • Portfolio adjustment groups
    • Search for yield hits the savings account
    • Most investors see their portfolios shrink
    • But the more sophisticated investors beat the trend
    • Fortune favours the brave
    • Almost half of investors are planning new acquisitions…
    • …as those who have get more
    • Tax planning a key factor
    • Equities and savings accounts the most frequently checked
    • Portfolio adjusters check the most
  • Risk and Return Behaviours – The Buy FactorsToggle
    • Loss aversion shapes product buying
    • Five main buy factors
    • Loss aversion impacts on purchasing factors
    • The wealthy want more, the less well-off want what they have
    • Recommendations important for young investors
    • Financial returns
    • Cash ISAs offer the best return
    • Relative return and the anchor
    • Wealthier adults see more return in riskier assets
    • Loss aversion influences perceptions of risk
    • Value for money
    • Savings bonds come out on top
    • Value for money and returns
  • Sales and Information ChannelsToggle
    • Information sources
    • Initial contact
    • Initial approach
  • Market SizeToggle
    • Total investment rises in 2009, but falls back in 2010
    • Real assets go out of favour
    • Total acquisition of financial assets
    • Type of assets acquired
    • Technical versus discretionary investing
    • Over £8 billion held in assets
    • Asset allocation stabilises
    • Illiquid assets dominate
    • Consumers go short in the recession
    • Investment rebound since 2007
    • Search for safety and returns
    • Property unit trusts come back into favour
    • Individual savings accounts increasingly popular
    • £1.8 billion invested
    • Consumers become more tax savvy…
    • But lose out by using the old mattress
  • Companies and BrandsToggle
    • Return traded for liquidity
    • Introductory offers seek to attract savers
    • Banks build loyalty with special deals for existing customers
    • Skipton targets financial goals
    • Increased price competition in the stockbroker sector
  • The FutureToggle
    • The forecast
    • Base rates up, but will savings rates follow?
    • Is gold the new black?
  • AppendixToggle
    • Attitudes to Risk
  • DownloadsToggle
    • Datasheet
    • Report PDF
    • Questionnaire
    • Updates
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