The traditional picture of the hard-drinking, spend today, earn
tomorrow student could be out-dated (if it was ever real!). This
research provides a snapshot of students in 2011, and the picture
as it emerges, although multi-layered and fuzzy, reveals students
as careful money managers and nervous of debt.
Students are of all ages, and the subjects they study have
extended far beyond the 'academic' to the intensely practical, like
hairdressing and golf course management. There has been a trend
towards vocational degrees, as the concept of 'higher education' as
education for the sake of learning has altered towards education as
a means to earn a living.
'Students' are not in themselves a marketing category. One has
to be more precise, for example 'Oxbridge undergraduates' or
'Imperial College postgraduates' or 'medical students in Scotland',
or 'first-year undergraduates aged 19 or under', and even in these
far narrower categories there are wide variations.
This report, produced in conjunction with studentbeans.com
- Where their money comes from
- What they do with it
- Which financial services providers they favour and
- How they expect their financial futures to develop.
To download a full table of contents for this report, click
To buy the Student Finance report, click here.