Trust in Financial Services
This report examines the degree of trust consumers have in
financial services firms and how trust has been affected by the
financial crisis. It looks at how financial services firms as a
whole are perceived in an absolute and relative sense and examine
the trust levels held in individual finance brands.
Trust is an especially sensitive and important topic in the
relationship between consumers and financial services firms
because, in many instances, consumers are placing their financial
livelihood and wellbeing in the hands of a bank, building society,
insurer, finance company or investment firm.
The report examines the following sectors:
- Current Accounts
- Mortgages
- Home Insurance
- Motor Insurance
- Life & Health Insurance
- Pensions
Download the Table of Contents.