- The demand for spirits (including liqueurs) is essentially
stable, though may be declining in real terms.
- Vodka is the most popular spirit, consumed by 30% of adults,
ahead of Scotch (23%), while 39% of adults are involved in drinking
at least one of the other spirits or liqueurs.
- Distribution patterns indicate different markets for each
spirit. For example, the bias in vodka is to the on-trade, whereas
Scotch is predominantly enjoyed in the home.
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