The January 2012 Appetisers report examines attitudes to
appetisers in the context of the wider eating-out market.
The majority of the UK population eats out on at least an
occasional basis. Since the end of the 1990s, the market has seen a
substantial level of growth with strong investment by major chains
as well as independents. This led to a substantial rise in capacity
in the sector. With the onset of the recession and the squeeze on
consumer spending, this has become more difficult to fill.
Most of those who eat out prioritise a main course with
appetisers and desserts regarded as more discretionary additions.
The decision to opt for a starter varies according to a range of
factors from eating occasion to price, as well as individual
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