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Cask Ales
£1250

Content
  • Introduction & ScopeToggle
    • Methodology
    • Abbreviations
  • Report Summary Toggle
    • A resurgent market
    • Fashion & fads influence trends
    • Cask ale drinkers both confirm and defy stereotypes
    • Growing awareness and availability
    • Market to remain in good stead
  • The ConsumerToggle
    • Cask ales in context
    • The cask ale consumer in 2010
    • Consumption barriers
    • Drinkers ‘mature into’ certain drinks
    • The cask ale drinker: “thoughtful, inquisitive and curious”
    • Experimentation symptomatic of UK drinks market
  • Usage patterns Toggle
    • Expanding consumption – a classic conundrum
    • Competing drinks
  • Attitudes and imagesToggle
    • The characteristics of cask
    • Images of cask
  • Purchasing patternsToggle
    • Basic choices
    • The pub experience
    • Several factors at play in choosing an ale
    • ABV important at several levels
    • On- versus off-trade: the taste difference
  • Market SizeToggle
    • Cask ales in context
    • Main market trends
  • Company Profiles & Brands Toggle
    • Industry initiatives
  • The FutureToggle
    • Marketing campaigns
    • Pub initiatives
    • Other future factors
  • DownloadsToggle
    • Report PDF
    • Questionnaire
    • Datasheet
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