YouGov SixthSense's research asked consumers about children's
eating habits, as wells as their views, concerns and endeavours to
improve the diets of their children. The report also reviews major
trends affecting the various markets and brands which are
associated with children's eating.
The report pays greatest attention to the impact of both the
obesity crisis and the recession, and explores whether the efforts
and changes undertaken to improve the diets of British children
have been undermined by the global economic downturn, or whether
indeed the two have combined to improve the eating habits of
To download a table of contents for this report, click here.