The chilled foods market is one of the most dynamic sectors of
UK grocery.
With a strong level of growth across many categories for over a
decade, there has been a high level of investment in new brands and
products to retain and develop consumer interest. This has been
further reinforced by increased instore space given over to
products such as ready meals, soups and others in the chiller
cabinets. At the same time, the interest of retailer own label
ranges has also given many of the supermarket brands a bigger stake
in chilled foods.
This report examines the background and attitudes of UK
consumers in the food market. It goes on to look at chilled
prepared food categories in more detail. It examines purchasing
habits, buying choices and attitudes as well as market trends and
the major players in the sector.
To download a table of contents for this report, click
here.