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SixthSense™

Chilled Food 2011
£1750

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
  • Report Summary Toggle
    • Household size and children
    • Spending on food
    • Fridge and Freezer ownership
    • Shopping and cooking responsibilities
    • Cooking habits
    • Views on chilled foods
    • Buying chilled foods
    • Factors affecting choice
    • Buying habits
    • Ready meal choices
    • Pizza preferences
    • Choosing soup
    • Pies, quiches or slices?
    • Just desserts
    • Chilled prepared performance
    • Brand decisions
    • Product developments
    • Positive outlook
  • Consumer Background Toggle
    • Household sizeToggle
      • Most buying for one or two
      • Children at home
      • Children with a voice
      • Fussy eaters
    • Spending on FoodToggle
      • Younger spend less
      • Household numbers matter
    • Fridge and freezer ownershipToggle
      • Every home has one
      • Second freezer for many
      • Fridge for short term options
    • Who cooks, who shops?Toggle
      • Women take on both roles
      • Younger share more
    • Attitudes to cookingToggle
      • Limiting options
      • Adventurous women
      • Better off have more interest in cooking
      • Learning young
  • Chilled Foods – The ConsumerToggle
    • Attitudes to chilled foodsToggle
      • Fresh or chilled preferred
      • Women and ABC1s agree
      • Seeing is important
      • Better choice
      • Use by dates matter most to younger buyers
      • Value for money not a factor
    • Shopping for chilled foodsToggle
      • Significant offers
      • Familiar brands more important but new also interesting
      • Shoppers decide
      • Measuring value
      • Time for convenience
      • Families influence buying
      • Chilled foods are a treat
      • Oven or microwave
      • Oven rules
      • Frequency of chilled food purchases
      • Chilled food choices
      • Main courses take top ranking
  • Ready Meals and AccompanimentsToggle
    • UsageToggle
      • Less than once a week for most
      • Men eat more often
      • Singles opt for ready meals
      • Favourite ready meal cuisines
      • British on top
      • Takeaway choices
      • More sophisticated options
      • Better off premiums
      • Vegetables for variety
      • Newer meals
    • AttitudesToggle
      • More men choose ready meals
      • Eating alone
      • Ready meals part of the menu
      • Health concerns for some
      • Attitudes to chilled meals
      • Chilled is fresher for many
      • Taking a look
      • Knowledgeable consumers?
  • PizzaToggle
    • UsageToggle
      • Men take the lead again
      • Pizza choices
      • More opt for garlic bread
      • Family favourites
      • Young men choose pizza
      • Own brand preference
    • AttitudesToggle
      • Home delivery alternative
      • Home cooked quality
      • Looking for toppings
  • SoupToggle
    • UsageToggle
      • Popular in the chiller cabinet
      • Soup choices
    • AttitudesToggle
      • Year round but seasonal too
      • Lighter eating choice
      • Seasonal differences
      • Quality not that important
  • Savoury Pastry ProductsToggle
    • UsageToggle
      • Most don’t buy too often
      • More popular with men
      • Better off choose less
      • Savoury pastry choices
      • Sausage rolls rule
      • Women opt for singles and vegetables
    • AttitudesToggle
      • Eat less or share
      • Concerns about fat
      • Brand assurances
  • Chilled DessertsToggle
    • UsageToggle
      • Most prefer cold to hot
      • More choice and convenience in cold
      • Size and format choices
      • Cold eating desserts
      • Cheesecake favourite
      • Social grade differentials
      • Hot eating desserts
      • Traditional or chocolate best
    • AttitudesToggle
      • Convenience most importance
      • Time pressures
  • Establishing Market SizeToggle
    • Premium for chilled
    • More space instore
    • Cost pressures
    • Trading down but still choosing chilled
    • Promotions have an impact
    • Chilled ready meals and accompanimentsToggle
      • A growing market
      • Eating in rather than out
      • Better quality choices
      • Healthy eating innovation
      • Smaller formats
      • Dine in deals
    • Chilled pizza and garlic breadToggle
      • Choosing to stay in
      • Offers abound
      • Alternative bases and toppings
    • Chilled soupToggle
      • Quality leads
      • Price differences
      • New choices
    • Chilled savoury pastry productsToggle
      • Slower growth in sales
      • Moving upmarket
      • Younger influences
      • Smaller eats
    • Chilled dessertsToggle
      • Sales increase
      • Price and brands
      • New developments
  • Company Profiles & Brands Toggle
    • Consumers and brandsToggle
      • Standard for most
      • Expectations may differ
      • Offers make a difference for some
    • Company profiles Toggle
      • Bakkavor
      • Greencore and Uniq
      • Gü
      • Kerry Foods
      • Müller Dairy
      • Northern Foods
      • S Daniels
      • Samworth Brothers
  • The FutureToggle
    • Product overtakes price
    • Brand evolution
    • Premium differentials
    • Drivers for development
    • Something different
    • Eating well
    • Chilled is top choice
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
    • Updates
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