This report takes an in-depth look at the key areas of the
£4.9bn confectionery market: chocolate and sugar confectionery
(ranging from chewing gum to jellies).
The primary research basis of this report allows its focus to be
rooted in how companies appeal to consumer desire: branding is of
overarching importance to this market, with certain companies
It also looks at consumer behaviour in its own right; increasing
concerns about the healthiness of confectionery as well as the
situational trends of confectionery consumption.
Our Confectionery report is updated throughout the year and so
enables you to take advantage of market changes as they happen.
To download a copy of the table of contents, click
To buy the Confectionery report, click here.