With YouGov SixthSense data showing that almost two thirds of
consumers are worse off financially since the onset of the economic
downturn, eating and drinking habits have had to change.
Having become accustomed to the luxuries associated with strong
levels of personal disposable income and considerable buying power
in the food and drinks industries, the abrupt end to this period
prosperity has left consumers with no alternative but to shift the
way in which they buy, prepare and consume their food. This study
examines the impact of this change on the eating and drinking
habits of British consumers.
To download a full table of contents for the Eating and
Drinking report, click here.