This report outlines consumer attitudes towards ethnic food in a
number of formats, including takeaway; supermarket purchasing
(ready-meals and sauces); and out-of-home eating. Select properties
of ethnic food - such as 'spiciness', 'aroma', and nutritional
value - govern consumer views of ethnic food and are, therefore,
central to understanding consumers' relationships to 'ethnic'
products in all formats.
Also included in the report, is an examination of cooking from
scratch trends, and the extent to which 'ethnic' food choices have
been incorporated into 'from scratch' meal choices and practices.
Brand loyalty and word of mouth influence are examined across all
formats, while accurate market values and shares are incorporated
into the analysis to give a rounded market outlook for popular and
independent companies and brands.
To download a full table of contents for this report,
To buy the Ethnic Food report, click here.