The June 2012 Fish and Seafood report examines the UK retail
market for fish and seafood products.
Fish and seafood are an established part of the UK diet and are
valued as being able to make a nutritious and low-fat contribution
to meals. However, the buying base for products is predominantly
among older consumers.
The sector has also suffered from cost-driven inflation and this
has driven up prices in fish and seafood. At the same time there
has been considerable innovation in introducing new, more
convenient and easy-to-use products as well as new varieties of
fish and seafood. This ongoing investment in the sector will
continue to be of key importance.
Over 30 questions were asked in total, covering the following
- Weight perceptions in adults
- Attitudes towards food and exercise
- Attitudes towards food and diet
- Attitudes towards cooking
- Influences of food choices
- Food shopping roles and destinations
- Factors influencing food purchasing decisions
- Frequency of serving chilled, frozen and ambient fish and
- Choice of fish and seafood species in chilled, frozen and
- Choice of fish and seafood products in chilled, frozen and
- How fish and seafood is cooked
- Serving fish and seafood to children
- Shopping for fish and seafood
- Comprehension of food-related terms and certification
- Factors encouraging increased consumption of fish and
To download the table of contents, please click here.