Food Provenance
Within the food market "provenance" has come under scrutiny as
consumer demand for locally, regionally and nationally produced
food has grown. During the recession the issue of food miles is
less under the spotlight than the opportunity to support local and
national economies.
Awareness levels among consumers about the origin of their
purchases varies and there is considerable scope for further
education.
This report asseses the influence and importance of food
provenance.
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