The November 2011 report will examine the UK market (retail and
prescription) for food products that cater to consumers suffering
from food intolerances and food allergies.
The market for free from foods has been hailed as one of the
most dynamic markets in food and drink today. However, YouGov
SixthSense finds that in actual fact, the market is underperforming
in terms of reaching its full potential.
In this report, YouGov SixthSense examines both the successes
and shortcomings in this market, with a view to understanding
whether free from can ever successfully capture a regular spend
among all those with a claim to a dietary sensitivity, and whether
the gains made from lifestyle adoption in the category can be
sustained in the longer term.
To download a table of contents for this report, click
here.