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SixthSense™

Free From Foods
£1750

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
    • Definitions & abbreviationsToggle
      • Allergy
      • Anaphylaxis
      • Intolerance
      • Other conditions
      • Abbreviations
  • Report SummaryToggle
    • A broad base of consumers
    • Self-diagnosis prevails among 18-24s
    • The main offenders
    • Beyond allergy and intolerance
    • Spending on free from foods
    • Frequent purchasing – a minority activity
    • Potential for lifestyle shoppers
    • Barriers to purchase
    • The prescription market
    • The retail market
    • Grocery multiples set their sights on free from
    • Brand recognition
    • Boosting category use
    • Free from foodservice
    • Room for improvement
  • The Consumer Base – A Growing DemandToggle
    • An epidemic?
    • Locating the cause
    • It’s all in the mind?
    • Profiling the suspects and the diagnosed
    • Older consumers have medical backing
    • Regional hotspots
    • Common complaints
    • Havens for the undiagnosed
    • Concrete conditions
    • Areas of interest
    • One dietary condition leads to another
    • A human condition
    • Trial and error?
  • Reaching PotentialToggle
    • Inconsistency holding back the market
    • Competition from the prescription market
    • Rising diagnosis – rising costs
    • Multiples and monopolies
  • Managing Allergies and IntolerancesToggle
    • Market mainstay
    • An uncommitted majority
    • Safety in vigilance
    • Familiarity breeds peace of mind
    • Homemade free from
    • Hankering for the real thing
    • Utilising the category
    • They’ve seen the light
    • Expanding the base
    • Lactose-intolerant consumers have the most to gain
    • Putting a price on health
    • A captive market
  • Market DynamicsToggle
    • Mass appeal to break the merchandising barrier
    • Dairy-free dominates
    • Ambient bakery
    • Cereal innovation
    • Cold competition
    • Niche growth
    • Sweet sensation
  • Retail & DistributionToggle
    • Grocery multiples compete on own-label offering
    • Free from war squeezes brands but benefits sufferers
    • Tesco – first choice of the free from food consumer
    • Feeling the full force of the multiples
    • Cultivating a community
  • Brands and ReputationToggle
    • Moving beyond prescription
    • Mainstream appeal = market leader
    • Niche power – but can it last?
    • Lactofree straddles the mainstream frontier
    • Kallo
    • Supermarket sweep
  • Breaking Down BarriersToggle
    • A hub of negativity
    • Elimination and propagation
    • Brands beware
    • Positive thinking
    • Areas for improvement
    • Price the key to expansion
    • Broadening the range
    • Taste and health high on the wish list
    • Space – the final frontier
  • Foodservice – the Land of OpportunityToggle
    • Slow recognition
    • Crossing over
    • Room for improvement
    • Calls for transparency
    • Gluten-free demand for dedicated dishes
    • Rating the restaurants
    • Restrictive menus
    • Independents rank best
    • Pub chains gain a comfortable win
    • Restrictions on the food model
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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