Frozen Food 2011
The frozen foods market has seen a developing portfolio of
brands and products over recent years. However, volume growth has
often come ahead of value improvements.
The fixture has seen greater investment on the part of major
brands, with improving promotion and new product development in
line with trends in the wider food market. Even so, it can be
difficult to engage consumers in the freezer aisle, although some
sectors outperform others.
This report examines the background and attitudes of UK
consumers in the food market. It goes on to look at frozen food
categories in more detail. It examines purchasing habits, buying
choices and attitudes as well as market trends and the major
players in the sector.
To download a table of contents for this report, click
here.
To buy the Frozen Food 2011 report, click here.