The October 2011 Frozen Foods report examines the background and
attitudes of UK consumers in the food market. It goes on to look at
frozen food categories in more detail. It examines purchasing
habits, buying choices and attitudes as well market trends and the
major players in the sector.
The frozen foods market has seen a developing portfolio of
brands and products over recent years. However, volume growth has
often come ahead of value improvements.
The fixture has seen greater investment on the part of major
brands, with improving promotion and new product development in
line with trends in the wider food market. Even so, it can be
difficult to engage consumers in the freezer aisle, although some
sectors outperform others.
To download a table of contents for this report, click