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Frozen Food 2011
£1750

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
  • Report Summary
  • Consumer Background Toggle
    • Household composition
    • Buying for one or two
    • A quarter of homes have children
    • Men live with children for longer
    • Children change eating habits
    • Spending on food
    • Volume versus value in food
  • Fridge and freezer ownershipToggle
    • Everybody has one
    • Extra freezer space
  • Cooking HabitsToggle
    • Women tend to do it all
    • Cooking from scratch most popular
    • Fixed menus for most but experimentation too
    • Women plan ahead
    • Awareness of freezer contents
  • Attitudes towards Frozen FoodToggle
    • An extra store cupboard
    • Freezing chilled foods
    • C2DES more enthusiastic about frozen
    • Price not equated with value
    • Under-25s want convenience
    • Seeing before buying
    • Special offers steer frozen shopping
    • Lack of positive motivation for frozen foods
    • Shopper gets to choose
    • Freshness prioritised
    • Value for money
    • Convenience matters
    • Practical choices
  • Consumer Buying BehaviourToggle
    • Frozen foodsToggle
      • Social divide in shopping habits
      • Failing to engage
      • Ice cream and vegetables popular
    • Ready meals and accompaniments Toggle
      • Men choose frozen meals
      • ABC1s have less
      • British meals take the lead
      • Women and ABC1s driven by health
      • Ready meals for solo occasions
      • Dealing with preferences
      • Busy men
      • Frozen and chilled differ
    • Pizza and garlic bread Toggle
      • Most eat pizza
      • Garlic bread the most popular choice
      • Pizza on standby
      • Home-delivered and chilled alternatives
      • Freeze at home options
      • Health concerns some
    • Savoury pastry products Toggle
      • Fewer regular pie eaters
      • Sausage rolls lead
      • Men and C2DEs eat more pastries
      • Convenience and catering top attitudes
      • Less popular on standby
      • Concerns about content
      • Chilled preferred
    • Frozen potato products Toggle
      • Men and C2DEs opt for frozen potatoes
      • Chips are favourites
      • Not the first choice for most
    • Frozen vegetablesToggle
      • Most eat frozen vegetables
      • Top ranking for peas
      • Mixes and sweetcorn next
      • Fresh is favoured
      • Convenience valued
      • Fresh can be wasted
      • Apparent differences
    • Frozen desserts Toggle
      • Desserts less popular
      • Cheesecakes at the top
      • Preference for sharing
      • Single options
      • Better for you
      • Desserts useful for snacking and treats
      • Informal sharing
    • Frozen fruit Toggle
      • Lack of penetration for frozen fruit
      • Berries take a lead
      • Frozen availability valued
    • Ice creamToggle
      • Nearly everyone for ice cream
      • Sharing tubs are most popular
      • Year-round freezer staple
      • A dessert in itself
      • Own label valued more by women
  • Establishing Market Size Toggle
    • Frozen ready mealsToggle
      • Ready meals for convenience
      • British favourites
      • More servings
      • Healthier choices
      • Something on the side
    • Frozen pizza Toggle
      • Fresher competition
      • Non-price focus
      • Thinner bases
    • Frozen savoury pastry productsToggle
      • Pastries languishing
      • Young men buying
      • Inconvenient cooking times
    • Frozen potato productsToggle
      • Chips lead sales
      • Other traditional formats
      • Shaped for novelty
    • Frozen vegetablesToggle
      • Positive influences
      • Borrowing from fresh
      • Advertising challenge
    • Frozen desserts and fruitToggle
      • Upmarket difficulties
      • Boost from sharing occasions
      • Single serves
    • Ice creamToggle
      • Ice cream unchallenged
      • Price promotions still used
      • New price point for Ben & Jerry’s
      • Growth through extension
      • Limited editions
  • Company Activity & Brands Toggle
    • Attitudes towards frozen food brandsToggle
      • Buying promotions not products
      • Cross-branding can work
      • Brands and quality perception
      • Justifying premiums
    • Attitudes towards ice cream brandsToggle
      • Standard brands the most popular
      • More men buy ice cream
      • ABC1s at the top end
      • Ice cream offers
      • Little brand loyalty
      • Interest in seasonal editions
    • Company activity – frozen foodsToggle
      • Aunt Bessie’s
      • Birds Eye
      • Dr Oetker
      • McCain
      • Northern Foods
      • Weight Watchers
      • Weight Watchers from Heinz
      • Young’s Seafood Ltd
    • Company activity – ice creamToggle
      • Fredericks Dairies
      • Häagen-Dazs
      • Mars Ice Cream
      • R&R Ice Cream
      • Unilever
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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