The December 2012 Pasta report examines the UK market for pasta
for in-home consumption, including dry pasta, fresh/chilled pasta,
tinned pasta, ambient pasta and chilled and frozen pasta-based
In an austere retail climate, pasta volume sales have been
buoyed by pasta's core use value as a cheap, cheerful, versatile
and filling foodstuff.
That said, value sales have been ''challenged'' by the trend to
discounting and buy one get one free (BOGOF) promotions which have
pegged back value growth since 2009.
The pasta segment continues to evolve, bolstered by innovative
new products such as Dolmio PastaVita, positioned as nourishing
microwaveable meals for time poor consumers. In the fresh/chilled
segment a plethora of own-brand pasta-based snacks in pots has been
launched, perfect for the cafeteria kitchen. And allusions to the
healthy Mediterranean reinforce pasta's impeccable credentials as a
Suppliers have also been tapping into the decline in out-of-home
eating by offering restaurant-quality ''bistro-style'' pasta-based
ready meals which have ''treat value'' but are affordable compared
to restaurant prices. In short, suppliers of the acclaimed
''World's favourite food'', far from resting on their laurels, keep
giving UK consumers yet more reasons to include pasta in their
daily meals repertoire.
To download a table of contents for this report, click here.