Your cart: 0 items £0

YouGov - What the world thinks

  • About YouGov SixthSense
  • Buy reports
  • Contact YouGov
  • Help
  • Register
  • Login

:

:

Athens Login

SixthSense™

Pasta
£1750

Content
  • Introduction & ScopeToggle
    • Methodology
    • Definitions
    • Abbreviations
  • Report Summary
  • Market trends Toggle
    • Innovate to accumulate
    • Price hikes on the cards
    • ‘Eating in: the new eating out’: profit opportunity
    • Cashing in on the Mediterranean diet
  • The Consumer – Purchase & Consumption PatternsToggle
    • Types of pasta ever bought nowadays
    • Dry pasta corners the market
    • Upmarket skew for fresh filled pasta
    • Frequency of serving/eating fresh pasta
    • Frequency of serving/eating dry pasta
    • Frequency of serving/eating tinned pasta
  • The Consumer – A Lifestyle PerspectiveToggle
    • Belt tightening: the ‘holy grail’
    • Trusted brands: the safety net
    • Awareness of the food waste mountain
    • Time poverty
    • The following figure shows the topline response.
    • Food labelling: the consumer angle
    • Are food labels baffling consumers?
    • Brand loyalty
    • Never mind the quality, feel the width
    • Finding the right balance
    • The inch war
    • A nation of ‘couch potatoes’?
    • The Mediterranean diet: health on a plate
    • The traditional diet: meat and two veg
    • Eating in: the new eating out?
  • The Consumer – Perceptions of PastaToggle
    • Perceptions of fresh/chilled pasta
    • Perceptions of pasta-based ready meals
    • Perceptions of tinned pasta
    • Perceptions of pasta on a value-for-money platform
    • Pasta rings the changes
    • Perceptions of pasta as ‘a must’
    • Pasta for the cafeteria kitchen
    • ‘Try something new today’
    • BOGOF as a marketing tool
  • Brand Awareness & PerceptionsToggle
    • Tinned pasta brand awareness
    • Fresh/chilled pasta brand awareness
    • Fresh/chilled pasta brand perceptions
    • Dry pasta brand awareness
    • Other dry pasta brand awareness
    • Remaining dry pasta brand awareness
    • Dry pasta brand perceptions
    • Other dry pasta brand perceptions
  • Market SizeToggle
    • Market highlights
  • Companies and BrandsToggle
    • Dry pasta brandsToggle
      • Napolina
      • De Cecco
      • Buitoni (Nestlé)
      • Dolmio (Mars)
      • Parioli: Tesco ‘ventures’ where no other brand has gone before
      • Pasta Foods (Marshalls)
      • Jamie Oliver’s Cupboard Stuff
      • Italfresco
    • Fresh pasta brandsToggle
      • Pasta Reale
      • Giovanni Rana
      • The Fresh Pasta Company
    • Tinned pastaToggle
      • Heinz
      • Crosse & Blackwell
      • Branston
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
Back to Food & Drink Reports Back to SixthSense

 

Downloads
 
  • First
  • Previous
  • Next
  • Last
  • First
  • Previous
  • Next
  • Last
LATEST RESEARCH | 19 May 2013
PreviousNext
  • Download a FREE executive summary of our Green and Electric Cars report
  • Download a FREE executive summary of our Savings and Investments Customer Journey report
  • The Influence and Importance of Food Provenance – FREE Executive Summary
  • Legal services 2011 - Download a FREE Executive Summary
  • Utilities 2012: Switching - Free Executive Summary
  • Legal Services - Download a Free Report Summary
  • Breakfast Habits - Download a FREE Report Summary

Copyright © 2011. YouGov plc is a company registered in England and Wales with company number 03607311.
YouGov plc, 50 Featherstone Street, London, EC1Y 8RT | Copyright Information | Terms and Conditions | Privacy Policy