The January 2012 Potatoes report examines consumer attitudes,
behaviour and purchasing patterns for this long established market.
Potatoes have long been regarded as a staple of the British
diet. Although the increasing internationalisation of national
cuisine has meant increasing competition from alternatives such as
pasta, rice, breads and grains.
Ongoing innovation in the market has seen new varieties
introduced to the produce aisle and new recipes to the chilled and
freezer cabinet. However, as with the food market as a whole, more
recently, many households have narrowed their focus on price.
This report examines the background and attitudes of UK
consumers in the food market. It goes on to look at fresh and
processed potato categories in more detail as well as the role of
potatoes in the dining-out market. It examines purchasing habits,
buying choices and attitudes as well as market trends.
To download a table of contents for this report, click