Automobiles: The Customer Journey
This report looks at five inter-related issues surrounding
customer involvement with the car buying process. These five issues
can be summarised as 'The Customer Journey': in other words, the
when, where and what of consumer decisions on whether to buy a car
or to do business with a particular dealer and the related issues
of trust, loyalty and satisfaction.
The customer's journey consists of five stages, which will form
the structure of the bulk of this report: awareness; purchase
intent triggers; research and familiarity; becoming a customer; and
To download a table of contents for this report, click here.