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Green and Electric Cars
£3500

Content
  • Introduction & ScopeToggle
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • Car ownership
    • Car usage
    • Attitudes towards motoring costs
    • Purchase intentions
    • Attitudes towards alternative fuel cars (non-users)
    • Attitudes towards alternative fuel cars (users)
    • Market size
  • Consumer BackgroundToggle
    • Car ownership
    • Private and company ownership
    • New and second-hand car ownership
    • Length of ownership
    • Acquisition methods
    • Disposal methods
    • Housing tenure
    • Dedicated parking
  • Market BackgroundToggle
    • Car parc
    • Number of driving licences
    • Household car ownership
    • Annual mileage
    • Fuel costs
    • Lower fuel consumption
    • Falling exhaust emissions
    • Stricter emission regulations
    • Alternatively fuelled vehicles
    • Cleaner fuels
  • The Consumer – Car UsageToggle
    • Frequency and type of usage
    • Driving distance
    • Women less likely to drive long distances
    • Impact of higher motoring costs
  • The Consumer – Attitudes towards Motoring CostsToggle
    • Development of motoring costs
    • Fuel and electricity costs expected to rise the most
    • Car running costs of greater concern
  • The Consumer – Purchase Intentions and CriteriaToggle
    • Second-hand car buyers are best prospects
    • Price discounts and high trade-in values will pull orders forwards
    • Brands considered for purchasing
    • Top preferred new purchase brands
    • Top preferred second-hand purchase brands
    • Purchase criteria
    • Most important criteria
    • Hatchbacks and small city cars most popular purchase
    • Petrol and diesel significantly more popular than electric and hybrid cars
    • Young men and women prefer petrol
    • Middle-aged and older men prefer diesel
    • Young women and older men prefer hybrids
    • Small engines are main choice
    • Women are more price-sensitive
    • Nearly all future purchases will be a replacement
    • Consideration of electric cars
    • Likelihood of purchasing an electric car in future
    • Men least likely to buy in five years and women need more information
    • Young men least likely to buy
  • The Consumer – Attitudes towards Electric Vehicles (non-users)Toggle
    • Electric cars not widely seen as being the only real alternative
    • Most drivers think electric cars offer only a limited alternative
    • Other fuel and power sources offer a better longer-term alternative
    • Most drivers waiting for hydrogen
    • But some agreement that electric cars provide balance in fuel/power options
    • Expectation that electric cars will become cheaper
    • Only a minority expect to pay a premium for electric cars
    • Driving range and price are the main limiting factors
    • Electric cars would be harder to sell
    • Charging costs need to be on a reduced tariff
  • The Consumer – Attitudes towards Electric Vehicles (users)Toggle
    • Ownership of alternative fuel cars
    • Types of alternative fuel cars owned
    • Models of alternative fuel cars owned
    • New or second-hand
    • When purchased
    • How much spent
    • Use of cars
    • Previous ownership of alternative fuel cars
    • Reason for purchase
    • Satisfaction with performance and reliability
    • Satisfaction with design
    • Ease of finding refuelling or recharging stations
    • Reduction in fuel costs
    • Purchase cost of alternative fuel cars
    • Likelihood of repurchase
  • Research ConclusionsToggle
    • Two off-putting features
    • A steep hill to climb
    • Experience is key
    • The affordability issue
    • High demand in the second-hand market
  • Establishing Market SizeToggle
    • New car registrations
    • New car market sectors
    • New AFV market segmentation
    • Used car market sales
    • Used AFV market segmentation
    • Total AFV market
  • Company Profiles & BrandsToggle
    • Ford Motor Company Ltd
    • General Motors UK Ltd
    • Volkswagen Group UK Ltd
    • BMW (UK) Ltd
    • Peugeot Motor Company PLC
    • Renault UK Ltd
    • Nissan Motor (GB) Limited
    • Toyota (GB) Ltd
  • The Future Toggle
    • Economic factors
    • Growing demand for AFVs
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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LATEST RESEARCH | 24 May 2013
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