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Content
  • Introduction & Scope Toggle
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • Important prospects
    • The current climate
    • Children’s priorities
    • Online activities
    • Other pastimes
    • Children’s money
    • Are children happy?
    • The effect of advertising
  • Market BackgroundToggle
    • Demographics
    • Family types
    • The recession and its aftermath
  • Children’s LivesToggle
    • Priorities
    • Views on School
    • Appearance
    • Product Usage
    • Choosing Clothes
    • Electronics and Media
    • Television
    • DVDs/downloaded films
    • Internet usage
    • Communicating online
    • Computer games
  • Traditional pursuitsToggle
    • Toys and games
    • Reading
  • Other ActivitiesToggle
    • Sports/exercise
    • Other out of school activities
  • MoneyToggle
    • Ownership of financial products
    • Money received
    • Where the money comes from
    • Extra money
    • Purchases
    • Attitudes to money
  • Savvy KidsToggle
    • The advertising issue
  • Decision Making By SectorToggle
    • Computer games and toys
    • Crisps, sweets and drinks
    • Clothes/shoes
  • The Parental ViewToggle
    • Kids Growing Older, Younger
    • Attitudes to Advertising
    • Family Life
  • Establishing Market SizeToggle
    • Confectionery
    • Crisps and Snacks
    • Toys and Games
    • Gaming
  • DownloadsToggle
    • Report PDF
    • Questionnaire
    • Datasheet
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