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SixthSense™

Opticians
£1750

Content
  • Introduction and Scope Toggle
    • Report coverage
    • Methodology
  • Report Summary Toggle
    • Eye correction needs
    • Short sighted lead requirements
    • Preference for glasses
    • Attending opticians
    • Reasons for attending
    • Testing eyes
    • Prescription glasses
    • Contact lens purchases
    • Reading glasses trends
    • Sunglasses are a fashion choice
    • Sales down due to economy
    • Spectacles lead
    • Contact lens market expansion
    • Chains versus independents
    • Positive outlook
  • Consumer Background Toggle
    • Correction for most
    • Increase with age
    • ABC1s have a higher profile
    • Myopia more common
    • Older more long sighted
    • Task specific correction
    • Contact lens usage
  • The Consumer – Overview Toggle
    • Eye test attendance
    • Women are more proactive when it comes to eye care
    • Eye tests drive attendance
    • Concern-led attendees
    • Under-40s want change
    • Eye test requirement
    • Eyewear bought by most
  • Eye TestsToggle
    • Most follow guidelines
    • Self-diagnosis and money concerns
  • Children’s eye testsToggle
    • Routine for just a few
    • Schools no longer a test provider
  • Prescription Glasses and SunglassesToggle
    • Brands and designers top the table
    • Price matters for lower incomes
    • Additions
    • Reglazing limited
    • Prescription sunglasses
  • Buying decisionsToggle
    • Captive buyers
    • ABC1s shop around
    • Cheaper online
  • Contact LensesToggle
    • First choice opticians
  • Non-prescription GlassesToggle
    • Reading glassesToggle
      • Increased demand with age
      • Preference for opticians
      • Men more likely to buy elsewhere
    • Non-prescription SunglassesToggle
      • Opticians have biggest share
      • Lack of awareness of UV?
      • Opticians viewed as expensive
      • No prescription, no optician
      • Cheap, not necessarily effective
  • Attitudes Towards Eye SurgeryToggle
    • Most wary of surgery
    • Some sceptical
    • Some happy with alternatives
  • Market SizeToggle
    • Supplier investment
    • Discounts dilute sales
    • Adding value
    • Contact lenses are second choice
    • NPD extends market
    • Growing brand awareness
    • Sight testing
    • Subsidised tests
    • Impact of a shrinking economy
    • Promotions can also erode values
    • Cheaper choices
    • Prescription glasses lead
    • Fashion generates turnover
  • Retail OpticiansToggle
    • Staff key to service
    • Convenience matters
    • Price remains an issue
    • Significant loyalty
    • Choice is important
    • Reputation
    • Most opt for chains
    • Familiarity breeds customer loyalty
    • Other factors less important
    • Turnaround more important for women and ABC1s
    • Lower prices attract
    • Cheap eye tests an incentive
    • Brand reliability?
    • Importance of supporting local businesses
    • Better service
  • Companies and BrandsToggle
    • Retail shares
    • Company profilesToggle
      • Specsavers
      • Boots and Dollond & Aitchison
      • Vision Express
      • Optical Express
    • Other optical goods and services suppliersToggle
      • Supermarket challenge
      • Online developments
      • Web retail developments
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
    • Updates
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LATEST RESEARCH | 26 May 2013
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