Pub Sports Viewing covers an important, though narrowly defined,
market which overlaps with three other UK consumer markets or
industry sectors: television broadcasting; professional sport; and
pubs and bars.
Briefings in the report provides backgrounds to these industry
sectors, but the main focus is on 'pub viewing' -
defined as the watching of sports broadcasts in licensed premises
such as public houses, other bars, hotels, etc.
The report provides an in depth analysis of average consumer
sporting interests and related viewing trends. Frequency of out of
home sports consumption is recorded, while also outlining in-pub
viewing features that draw the sports enthusiast to events
broadcast at private institutions. Awareness of specific
broadcasters is gauged, as well as the effect of TV advertizing and
the role of event sponsors in the viewing experience.
Advances in entertainment technology and their effect on the
market is explored, providing an accurate reading of the viewing
expectations of 21st cetnury sports viewers.
To download a table of contents for this report, click here.