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SixthSense™

Pub Sports Viewing
£2500

Content
  • Introduction & ScopeToggle
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • Pub viewers have football in common
    • Complex motivations
    • Sky dominates
    • Future changes to watch out for
  • Consumer Background – The Sports FanToggle
    • Sport and the media
    • Sports viewing outside the home
    • Live spectating and club supporters
  • The Pub Viewer – Overview Toggle
    • Frequency of watching
    • Why watch?
    • Socialisers and solitaries
    • Pub viewing: the good, the bad, the ugly
  • Briefing: Television Toggle
    • Overview of sport broadcasting
    • Role of BSkyB (Sky TV)
    • Other broadcasters
    • Broadcaster and advertising awareness
  • Briefing: Professional SportToggle
    • Overview of professional sport
    • Role of football
    • International stars
    • Current competitions
    • Other major sportsToggle
      • Rugby Union/Rugby League
      • Formula One (motor racing)
      • Golf
      • Tennis
      • Minor sports in pub viewing
  • Briefing: Pub & Bar TradeToggle
    • Drinks and pub viewing
  • The FutureToggle
    • The Kokott statement, February 2011
    • The future for pubs
    • Sport in the future
    • Broadcasting – new media frontiers?
  • DownloadsToggle
    • Questionnaire
    • Report PDF
    • Datasheet
    • Updates
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The Pub Viewer – Overview
 
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LATEST RESEARCH | 19 June 2013
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