This report examines the issues surrounding ageing in today's
society and the measures people are taking, both in terms of
skincare, and vitamins and supplements, to hold back the years. It
will examine usage patterns, attitudes, and shopping habits among
consumers across the UK.
Women have used skincare since before brands existed in order to
improve the appearance of ageing skin. However, advances in science
and technology have resulted in brands being in a position to make
bolder anti-ageing claims, resulting in a flood of new product
launches aimed at slowing or even reversing the ageing process.
They target not only the increasing numbers of older people
interested in maintaining their youthful looks, but women as young
as 25, who are anxious about the onset of lines and wrinkles.
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