Beauty Customer Journey
This report follows the journey women go on when they are buying
health and beauty products.
The report classifies consumers into six distinct typologies
which allow us to look at the journey each has when purchasing
beauty products, highlighting their different needs, expectations,
and motivations to purchase.
It examines the path to purchase, which includes: key
motivations and influences when deciding which brands and products
to buy, channels used to purchase, barriers and obstacles to
purchase, importance of after-care and customer service and loyalty
- both to brands and to retailers.
table of contents.
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