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SixthSense™

Beauty Salons
£1750

Content
  • Purchase of Salon ProductsToggle
    • Products purchased outside salon
  • Salon SpendingToggle
    • Spend on professional salon brand productsToggle
      • One quarter of 25-34s spend over £50 per visit
    • Spend on salon services
  • Attitudes and Perceptions Toggle
    • Attitudes to visiting hair salonsToggle
      • Hairdresser/customer relationship is paramount
    • Professional versus mass market brandsToggle
      • 25-34s use professional brands most
    • What makes a good salon?Toggle
      • Loyalty programmes
      • Stylist still key but price must be right
    • Salon product brand awarenessToggle
      • L’Oreal Professional is most recognised brand
      • Young adults are much more ad aware
  • Female Personal Grooming Attitudes and BehaviourToggle
    • Hair condition
    • Hair type
    • Hair length
    • Hair styling behaviour
    • Personal use of hair products
    • Hair styling attitudes
    • Time spent grooming
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
    • Updates
  • Report Summary
  • General Visiting TrendsToggle
    • One quarter have cut down on visits
    • New customers at youth end
    • Local independent salons dominate
    • T&G leads amongst chains
    • Use of salon services
    • DIY trend
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LATEST RESEARCH | 19 June 2013
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