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SixthSense™

Hairstyling Products
£1750

Content
  • Introduction & ScopeToggle
    • Definitions
    • Abbreviations
  • Report SummaryToggle
    • Consumer attitudes towards hairstylingToggle
      • Consumer attitudes towards hairstyling
    • Hairstyling and the consumer
  • Consumer BackgroundToggle
    • Consumer expenditure collapsing
    • Fewer people working in 2009 than 2008
    • Attitudes towards grooming and personal appearance
    • Lifestyle habits
    • Personal style
    • Catwalk trends
    • Celebrity and pop culture
    • Styling with hair accessories
    • Grooming rituals
    • Hairstyles and types
    • Hair type and condition
  • The Consumer Toggle
    • Women can be fickle
    • The smell factor
    • Important consumers
    • Reasons for purchase among men
    • The influence of hair condition
    • Reasons for buying styling products from the salon
    • Washing, conditioning and blow drying
    • Young women are the most frequent hair washers
    • Men shy away from conditioners
    • Little overlap between men & women’s haircare products
    • Repertoire of haircare products
    • Usage of haircare products by hair type
    • Hair accessories
    • The frizzy hair’d shy away from electrical appliances
    • Brand awareness & usage
    • Brands used in last 3 months
    • The link between age and usage
  • Establishing Market SizeToggle
    • Value sales up, volume sales down
    • Changing fashions influence product sales
    • Hair styling for different occasions and seasons
    • New technologies –new product types
    • The salon haircare market
  • Companies & BrandsToggle
    • Styling product market dominated by the multi-nationals
    • L’Oreal
    • Unilever
    • Procter & Gamble
    • PZ Cussons
    • Kao Brands
    • Toni & Guy
    • Henkel/Schwarzkopf
    • Estee Lauder Companies
    • KMI
    • Other designer haircare brands
    • Own-label brands
    • Other brands
  • DistributionToggle
    • Boots: a potted history
    • Own-label products
    • Online sales
    • Retailers battle for a share of the customer’s purse
    • Shopping habits by demographics
  • The Future
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • Report PDF
    • Updates
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LATEST RESEARCH | 19 May 2013
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