"The Lipstick Factor" has helped to keep sales of make-up
buoyant during the recent recession, as women continue to regard
certain items, such as mascara and lipstick, to be essential to
their appearance. NPD has continued apace with a strong emphasis on
limited edition, fashion-oriented colours, resulting in more
frequent launches linked to seasonal trends.
However, YouGov SixthSense research shows that fashion is not
what most women are looking for when they buy make-up. Most want to
make the most of their appearance with a natural make-up look that
helps them look and feel better. This report is an in-depth look at
the make-up market in the UK. It will examine usage patterns,
attitudes, and shopping habits among consumers across the UK.
To download a table of contents for this report, click
To buy the Make-up report, click here.