The July 2011 Make-up report is an in-depth look at the make-up
market in the UK. It examines usage patterns, attitudes, and
shopping habits among consumers across the UK.
"The Lipstick Factor" has helped to keep sales of make-up
buoyant during the recent recession, as women continue to regard
certain items, such as mascara and lipstick, to be essential to
their appearance. NPD has continued apace with a strong emphasis on
limited edition, fashion-oriented colours, resulting in more
frequent launches linked to seasonal trends.
YouGov SixthSense research shows that fashion is not what most
women are looking for when they buy make-up. Most want to make the
most of their appearance with a natural make-up look that helps
them look and feel better.
To download a table of contents for this report, click
here.