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Make-up
£1750

Content
  • Introduction & ScopeToggle
    • Definitions
    • Abbreviations
  • Report SummaryToggle
    • Driving trends in make-up
    • Men and make-up
    • Make-up essentials: products all women use
    • Women’s attitudes towards make-up
    • Market trends
    • Make-up on the high street
  • Consumer BackgroundToggle
    • An ageing population: good or bad news for make-up?
    • Impact of the recession on expenditure
    • Unemployment: uncertain times ahead
  • Lifestyle and Attitudes Towards GroomingToggle
    • Women
    • Men
    • Growing importance of social media
    • Grooming rituals
    • Lifestyle choices
    • Skin Type
    • From the catwalk to the high-street
    • Association by celebrity
    • Teaching by example
  • The Consumer – Make-up UsageToggle
    • Mascara and lipstick: women’s make-up essentials
    • Women under 24: key users of make-up
    • Older women prefer lipsticks and tinted moisturiser
    • Make-up products women cannot do without
    • Occasions when women wear make-up
    • Usage of make-up according to attitudes towards grooming
    • Maximum money spent on make-up products
  • The Consumer – Attitude Towards Make-upToggle
    • Women’s preferred make-up style
    • Make-up should be subtle
    • Make-up makes women feel & look better
    • Foundations should look natural but cover imperfections
    • Is it worth paying extra for premium brands?
    • Men’s attitudes to make-up
    • Make-up is not for men, say men
  • Market and Sector TrendsToggle
    • Riding out the recession
    • Trading down in make-up
    • Face make-up
    • Eye make-up
    • Lip make-up
    • Nail make-up
  • Companies & BrandsToggle
    • Women prefer mass/masstige brands
    • Avon
    • Bare Escentuals
    • Boots
    • Chanel
    • Clarins
    • Coty
    • Elizabeth Arden
    • Estée Lauder Companies
    • L’Oréal
    • LVMH
    • Procter & Gamble
    • Revlon
    • Other brands
    • Own brand (excluding Boots)
  • DistributionToggle
    • Boots leads the market
    • Superdrug – rivalling Boots
    • Department stores – looking for differentiation
    • Grocery
    • Online
    • Most women buy make-up from Boots
    • Women buy make-up when they’ve run out
    • Most women want to sample before buying
    • Self-service versus assisted selling
    • Reasons for purchase
  • Attitudes and Usage of Semi-Permanent Make-upToggle
    • Semi-permanent make-up: a niche procedure
  • DownloadsToggle
    • Questionnaire
    • Report PDF
    • Datasheet
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LATEST RESEARCH | 22 May 2013
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