The February 2011 Natural & Organic Cosmetics &
Toiletries report wis an in-depth look at the natural and organics
cosmetics and toiletries market in the UK. It examines usage
patterns, attitudes, and shopping habits among consumers across the
In the cosmetics market, confusion surrounding the meaning and
validity of disputed terms like 'natural' and 'organic' has divided
consumers into camps of committed loyalists and, often incredulous,
dabblers; here, YouGov draws the faultlines segmenting the consumer
base and outlines industry initiatives with the potential to
strengthen manufacturer claims of providing a healthier alternative
with enhanced product functionality.
YouGov panelists were questioned as to their awareness of, and
attitudes towards, various natural and organic certifications
within the cosmetics market. At the root of consumer views of
organic/natural products, there is the governing question of what
exactly it is that makes a product organic/natural. Thus, the
presence of synthetic materials, chemicals, natural alternatives or
a combination of the above are weighted for significance and
possible purchase drivers are indicated.
In addition to consumer data on the issue of certification and
broader questions pertaining to the makeup of putative
organic/natural products, this report provides concrete brand
analysis and user penetration figures for these brands. Retailer
data are also incorporated into the analysis.
To download a full table of contents for this report, click here.